Is Social Media a Bigger Priority Than Email for Growth in 2021?

Research: 44% of true estate agents said submitting on social media resulted in a new shopper in 2020 82% stated their 2021 development approach is to “improve their social media.”

NEW YORK – A new study by real estate web-site The Shut discovered that 44% of agents mentioned they obtained a new customer in 2020 soon after submitting on social media.

Furthermore, social media was 2nd only to referrals for acquiring new listings previous calendar year. When requested to find the place they’ll emphasis on escalating their company in 2021, 82% of brokers selected “improve social media presence.”

Emerging social media platforms incorporate Clubhouse, an audio-primarily based app that at present has dozens of authentic estate groups. For instance, the “Real Estate Club” has approximately 13,000 followers and 7,000 users.

Agents of all ages also use TikTok to share viral and popular genuine estate written content, even though hyper-neighborhood app Nextdoor offers information and advertisement selections especially for actual estate agents.

Likewise, online movie maker Animoto makes it possible for authentic estate brokers to make hyper-nearby films that frequently see hundreds of shares on Fb, with negligible advertisement devote.

The pandemic has spurred more agents to clearly show what they’re carrying out for their customers and their listings almost on social media. It’s clear that social media has being ability, and there is no explanation for brokers to postpone their attempts to obtain a robust social media presence.

Source: Social Media Today (02/07/21) Brooks, Becky

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