Many agencies continue to underestimate the demand for website design solutions. The reality is that website design and hosting is a US $65+ billion market. Less than 75% of agencies offer website solutions, whether developing their own or utilizing white-label web hosting. That’s a huge missed opportunity.
Actually, ‘underestimate’ may be the wrong word. Most agencies probably want to offer websites, but they don’t realize that scaling their website services doesn’t require a team of developers and web design masters.
There’s another option out there. White-labelling exists to address this exact issue, allowing you to sell white-label website solutions to your clients without any knowledge of CSS, HTML, coding, and the like.
Here’s the beauty of white-labeling: Your white-label partner will do all the work while you get all the credit. Let’s take a closer look at how white-labeling works for website solutions and why it’s an essential service for agencies of all sizes.
Why Agencies Resell White-Label Website Solutions
White-label web hosting and website solutions are website-related products and services resellers can rebrand and sell at their price point to business clients. This could mean reselling white-label website hosting, web design, and creative services, or even website add-on products like live chats or form builders. If you are looking for a white label web design reseller, you should find the right agency. You should find a provider of industry-leading white label SEO services, including white label sites, white label website builders, white label marketing services and more.
The most common white-label solution for websites is a design & development service provided by a third-party provider. Companies can sell websites designed by the white-label website provider under their brand and at their price-point.
The best thing about the white-label model is it’s risk-free for the agency—ROI is built-in:
- Get white label solutions at wholesale prices from the supplier.
- Markup the cost at your desired margin and resell.
- Only pay for what sells
Taking advantage of white-label web hosting and website solutions can lead to huge gains for your agency without adding a ton of overhead or “losing face” by openly outsourcing your products and offerings.
Why You Need to Seize the Market Opportunity in Websites Before Your Competition Does
Websites are a core aspect of any business’ online presence and act as the “home-base” for their virtual doorway. Every other aspect of digital marketing funnels back to your website, serving as the foundation of your client’s online presence and is generally optimized for making that final conversion or sale.
We’ve said it before, and we’ll repeat it: if you don’t build websites for your clients, then someone else will.
Website solutions present the most significant market opportunity in digital, yet 26% of agencies don’t sell them. Taking advantage of this avalanche of website spending by adding white-label web hosting and website solutions will turn your business into that agency that clients can depend on as their one-stop-shop for all their marketing solutions.